Many young computer professionals are also taking up this field as their careers. Selection of effective and right kind of advertising tools is necessary for promotion of products/services of every company irrespective of its size. Various tools like words, punch lines, images, and media and so on have been used since years for advertising purpose. Tools like images, motion pictures, animation, motifs, blogs, etc are being added for extra attraction and value addition to online advertising medium. It leads to more amount of positive response and leads from the target customers. Concept of corporate graphic design is adding extra perception value to the hoardings, glow sign boards and billboards.
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To be honest your design portfolio is the most important thing on this list, its what you'll mainly be judged on. It must be well presented and include at least 6 or more design projects. Think about the kind of work the agency your applying to does and try to tailor your portfolio towards that. For example if they specialise in corporate identity and branding work try to include work of this kind. Be ready to talk about your design work, what inspired you, why you approached the project in the way you did, even choice of typeface, colours, imagery etc. Show them some of your sketchs and development work, some agencies what to see your scribbles more than the finished work as it shows your design process and how you think!Before taking your portfolio along to job interviews, make sure you show it to a people tutors, other design students talk them through it, get them to ask you questions about your design work and respond with suitable answers.